For instance, SecretBuilders is available on the Android-based Samsung Galaxy Tab tablet computer now. Khan says the goal is to be “engaging and enriching.” The educational part has enabled SecretBuilders to be used in more than 1,500 schools.īut Khan said his company wants to expand to new platforms. SecretBuilders has 12 sections where kids can learn about art and literature as they play dozens of mini games. Part of the success is that SecretBuilders has repositioned itself, focusing more on kids casual games and less on building out a full virtual world. The user base is now growing by about 500,000 per quarter, even though the company doesn’t spend money on advertising. Started in 2007, the company has more than 1 million unique monthly players and it has nearly 2 million registered users, said Umair Khan, chief executive. San Mateo, Calif.-based SecretBuilders is also one of the survivors. The most successful virtual worlds that targeted kids were Poptropica, WebKinz, Runescape, Club Penguin and Moshi Monsters. By January, 2009, more than 200 kids virtual worlds had been started. The kids market became particularly heated in 2007 after Disney bought Club Penguin for more than $350 million (with full earnout, the price would have been $700 million, but the site didn’t hit its targets).
0 Comments
Leave a Reply. |